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Head of CRM (all genders)

Permanent employee, Full-time · Berlin
About the role:

As Head of CRM (m/f/d), you’ll lead our end-to-end CRM strategy to boost retention, activation, and lifetime value for Yoshi En and an upcoming second brand. You'll build personalized, data-driven programs across email, print, and onsite, while evolving our CRM with high-impact formats.

Working closely with cross-functional teams, you'll help create a best-in-class DTC CRM ecosystem focused on relevance and long-term growth. Reporting to the Co-CEO, you'll turn our “Leading Teas of the World” positioning into a powerful retention and growth engine.

So, what can you expect to work on?

  • Own and elevate our CRM strategy across brands by identifying and activating the right levers to boost retention, activation, and customer lifetime value

  • Develop and execute smart RFM based strategies. Turn data into precise, value driven customer clusters

  • Create and scale deeply personalized lifecycle campaigns across email, print, and onsite. These are powered by advanced segmentation and AI based insights

  • Expand our CRM reach by testing and launching new communication channels that inspire, engage, and convert

  • Translate product stories and brand moments into tailored journeys. Work in close collaboration with Product, Content, Design and Brand teams

  • Align with Performance, Social Media, and Influencer Marketing to build a seamlessly connected retention engine across all key touchpoints

What you offer us

  • 7+ years of hands on experience in CRM and email marketing. Ideally in DTC, premium e commerce, or lifestyle brands

  • A strong track record of designing and scaling personalized customer journeys, segmentation strategies, and lifecycle programs that drive measurable growth

  • Confidence in working with advanced CRM technologies and marketing automation platforms such as Bloomreach, Exponea, Emarsys or similar technologies

  • A strategic and entrepreneurial mindset. You take ownership, move fast and focus on what drives real customer value

  • Analytical and creative in equal measure. Data is your foundation, but emotion and storytelling bring your campaigns to life

  • A collaborative leader and team player. You align cross functional teams and inspire others in an international and fast paced environment

What does Yoshi en offer

  • A strategic leadership role with high visibility and direct impact on brand growth and customer loyalty

  • Full ownership and creative freedom to build one of the most advanced CRM ecosystems in the premium tea and lifestyle space

  • 28 vacation days per year, plus up to 5 extra days off between Christmas and New Year

  • Urban Sports Club membership and BVG ticket subsidy

  • Exclusive employee discounts on Yoshi En products and selected partner brands (e.g. Apple, Expedia, Flaconi)

  • A modern and inspiring office in Berlin with free premium teas, tastings and regular team events

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About us
As a multi-brand eCommerce group we are uniting brands such as Yoshi en, EdenEve and Dr. Schweikart, all driven by the principles of quality, fairness, innovation, and naturalness. Originating as sister companies of Sunday Natural and founded by Jörg Schweikart, these labels operate financially independent, each with its own distinct products and brand identities. Each brand is in diverse phases of business growth, possessing unique products and brand identities.
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We appreciate your interest in Yoshi en/EdenEve. Please fill in the following short form. Should you have any difficulties in uploading your files, please contact us by mail at hr@yoshien.com
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